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tea tree shampoo and conditioner set
Launch itA $2.0M/yr market growing +0.6% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 866K searches
Avg price
Incredible$24.12avg listing price — sweet spot $15–$100
Price range
Great$7.49–$81.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad15,121.34avg incumbent reviews — the moat a new listing must climb