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tea tree scrub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,100.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Market size
Okay$137K$137K/yr · 190K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.18–$17.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand