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tea tree face
Skip itSoft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$17.27avg listing price — sweet spot $15–$100
Price range
Great$4.86–$61.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good738.72avg incumbent reviews — the moat a new listing must climb
Market size
Okay$228K$228K/yr · 178K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-15.0%90-day search growth — must beat 0% to launch