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tea tree face wash
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 86% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.12avg listing price — sweet spot $15–$100
Price range
Good$4.83–$33.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$354K$354K/yr · 300K searches
Review moat
Okay2,199.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand