50
tea tree deodorant
Worth a lookShows low returns (0.6%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Price range
Good$6.72–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,839.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$51K$51K/yr · 53K searches