60
tea tree body wash
Launch itA $1.7M/yr market growing +0.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 816K searches
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Price range
Great$9.85–$32.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad18,232.58avg incumbent reviews — the moat a new listing must climb