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50

tattoo sunscreen stick

Worth a look

Shows low returns (0.5%), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 72Conversion 96Competition 19Returns 97Price range 46Avg price 62Brand share 42Review moat 24Quality gap 45

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+55.4%

90-day search growth — must beat 0% to launch

Avg price

Good$13.38

avg listing price — sweet spot $15–$100

Price range

Okay$7.51–$21.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,573.14

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$43K

$43K/yr · 24K searches

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