51
tarte glow wardrobe highlighting eye & cheek palette
Worth a lookShows low returns (0.1%), but soft demand (-74.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Review moat
Incredible100avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.25–$33.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$660K$660K/yr · 279K searches
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand