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tarte contour
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.64avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$9.25–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$315K$315K/yr · 269K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,484.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand