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68

tanning sunscreen

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 97Conversion 81Competition 59Returns 98Price range 72Avg price 75Brand share 35Review moat 25Quality gap 32

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+186.5%

90-day search growth — must beat 0% to launch

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.12

avg listing price — sweet spot $15–$100

Market size

Good$835K

$835K/yr · 646K searches

Price range

Good$7.03–$35.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,007.85

avg incumbent reviews — the moat a new listing must climb

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