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tanning oil
Launch itA $2.2M/yr market growing +84.4% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 2.0M searches
Growth
Great+84.4%90-day search growth — must beat 0% to launch
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Price range
Good$7.03–$32.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,607.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand