63
tanning mitt
Launch itA $2.3M/yr market growing +27.1% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.5M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,733.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.60avg listing price — sweet spot $15–$100
Price range
Bad$4.09–$12.63cheapest to priciest tracked listing — scored on the share inside $15–$100