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tallow soap
Worth a lookShows low returns (0.5%), but soft demand (-5.5% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Price range
Great$5.47–$50.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good890.52avg incumbent reviews — the moat a new listing must climb
Market size
Good$504K$504K/yr · 441K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.5%90-day search growth — must beat 0% to launch