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swissco hair brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad57,917.08avg incumbent reviews — the moat a new listing must climb
Price range
Bad$8.48–$14.26cheapest to priciest tracked listing — scored on the share inside $15–$100