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Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.10–$28.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,523.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.06avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 67K searches