51
sweat proof makeup
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$9.66–$37.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$881K$881K/yr · 559K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,851.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand