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sunscreen spf 30
Launch itA $873K/yr market growing +82.5% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Growth
Great+82.5%90-day search growth — must beat 0% to launch
Market size
Great$873K$873K/yr · 534K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$5.61–$20.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,372.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality