70
sunscreen packets
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.93avg listing price — sweet spot $15–$100
Price range
Great$7.92–$81.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+88.3%90-day search growth — must beat 0% to launch
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good818.97avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 70K searches