46
sunscreen no white cast
Skip itA small market ($98K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.45avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.25–$30.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,633.35avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 151K searches
Competition
Bad71%top-5 click share — a locked-up shelf