57
sunday riley
Launch itA $2.9M/yr market growing +12.7% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 681K searches
Avg price
Great$60.60avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$20.72–$154.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,832.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price