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sunday riley good genes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great$19.29–$103.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.38avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Good$457K$457K/yr · 118K searches
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,612avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price