59
sun in hair lightener
Launch itA $1.1M/yr market growing +125.7% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Incredible+125.7%90-day search growth — must beat 0% to launch
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 567K searches
Avg price
Great$16.89avg listing price — sweet spot $15–$100
Price range
Good$9.01–$22.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,027.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending