40
summer special lip balm
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great275.39avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$44K$44K/yr · 81K searches
Price range
Bad$5.99–$15.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier