63
summer perfume
Launch itA $1.4M/yr market growing +61.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$41.97avg listing price — sweet spot $15–$100
Price range
Incredible$22.94–$62.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 678K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Great+61.2%90-day search growth — must beat 0% to launch
Review moat
Good1,105.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand