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summer nails
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+81.5%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good630.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.88–$23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.64avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 414K searches