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61

summer gel polish colors

Worth a look

Shows demand growing +286.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 100Conversion 34Competition 88Returns 91Price range 86Avg price 68Brand share 25Review moat 15Quality gap 55

Growth

Incredible+286.9%

90-day search growth — must beat 0% to launch

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$3.89–$99.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.21

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$128K

$128K/yr · 335K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad22,423.1

avg incumbent reviews — the moat a new listing must climb

Signals Trending

Search terms