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sulwhasoo
Worth a lookShows a sweet-spot price point ($68.91 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Great$68.91avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 529K searches
Review moat
Good729.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.79–$220.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price