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50

sulfur soap

Worth a look

Shows low returns (0.5%), but soft demand (-42.5% this quarter) keeps it on the watch list.

Market size 79Growth 4Conversion 88Competition 19Returns 97Price range 66Avg price 53Brand share 44Review moat 36Quality gap 45

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.1M

$1.1M/yr · 873K searches

Price range

Good$3.16–$38.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.37

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,894.06

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-42.5%

90-day search growth — must beat 0% to launch

Reviews