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sulfur face wash
Worth a lookShows low returns (0.7%), but soft demand (-22.5% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.05avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 650K searches
Price range
Great$7.23–$39.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,225.9avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-22.5%90-day search growth — must beat 0% to launch