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sulfur 8 shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.24avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,599.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 59K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad$5.47–$15.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand