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sugar soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$8.49–$47.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$181K$181K/yr · 138K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,845.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand