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sugar paste
Worth a lookShows beatable incumbent ratings (4.0★), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$31.46avg listing price — sweet spot $15–$100
Price range
Great$10.01–$80.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good571.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 67K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals Quality Gap