33
sugar cookie lotion
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Price range
Good$3.50–$39.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad5,834.22avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$41K$41K/yr · 94K searches
Growth
Bad-46.2%90-day search growth — must beat 0% to launch