51
styling spray
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.01avg listing price — sweet spot $15–$100
Price range
Good$10.35–$27.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$468K$468K/yr · 188K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Review moat
Bad17,176.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand