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stretch mark oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Market size
Good$586K$586K/yr · 400K searches
Price range
Good$7.78–$27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad61,791avg incumbent reviews — the moat a new listing must climb