50
stmnt
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Price range
Incredible$21.11–$24.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.69avg listing price — sweet spot $15–$100
Review moat
Good919.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$340K$340K/yr · 121K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand