52
stem and soul superfood soap
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Price range
Good$7.83–$32.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$244K$244K/yr · 171K searches
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Bad17,218.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Signals Low Review Barrier