62
standing toiletry bag
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Growth
Great+75.5%90-day search growth — must beat 0% to launch
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Great$5.73–$58.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good959.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 52K searches