42
stainless steel gua sha
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Good$491K$491K/yr · 606K searches
Price range
Okay$3.74–$21.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.09avg listing price — sweet spot $15–$100
Review moat
Bad6,919.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf