45
stage makeup
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.22avg listing price — sweet spot $15–$100
Price range
Incredible$15.70–$98.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,349.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$128K$128K/yr · 179K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand