40
st tropez gradual tan lotion
Skip itSoft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Price range
Great$9.06–$37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,811.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 103K searches
Growth
Bad-56.7%90-day search growth — must beat 0% to launch