43
square brush
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.52avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good$4.37–$34.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,220.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 47K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand