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squalane oil
Worth a lookShows searches that convert (13.3% search→purchase), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 798K searches
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Price range
Great$7.98–$60.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,552avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf