53
spray tan
Worth a lookShows low returns (0.7%), but soft demand (-10.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.03avg listing price — sweet spot $15–$100
Price range
Great$7.15–$41.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Good$505K$505K/yr · 405K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,803.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch