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Launch itA $2.3M/yr market growing +150.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Growth
Incredible+150.2%90-day search growth — must beat 0% to launch
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 1.1M searches
Price range
Good$5.66–$35.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,782.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand