53
spoolies
Worth a lookShows searches that convert (16.1% search→purchase), but prices mostly outside the sweet spot ($2.89–$9.99) keeps it on the watch list.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 2.3M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,166.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.83avg listing price — sweet spot $15–$100
Price range
Bad$2.89–$9.99cheapest to priciest tracked listing — scored on the share inside $15–$100