51
split ends
Worth a lookShows beatable incumbent ratings (3.4★), but soft demand (-43.7% this quarter) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Avg price
Incredible$42.53avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Good$5.08–$135.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$590K$590K/yr · 1.5M searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,285.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.7%90-day search growth — must beat 0% to launch