46
spf makeup
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.64avg listing price — sweet spot $15–$100
Price range
Great$7.32–$43.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,873.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 223K searches