53
spf 8
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+99.1%90-day search growth — must beat 0% to launch
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Price range
Good$7.17–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,608.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$156K$156K/yr · 89K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand