55
spf 4
Worth a lookShows low returns (0.5%), but a small market ($77K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Growth
Great+98.0%90-day search growth — must beat 0% to launch
Avg price
Good$14.46avg listing price — sweet spot $15–$100
Price range
Good$7.15–$34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,667.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 40K searches